Cheyenne
salisbury

With experience supporting the incubation of over 150 startups and contributing to more than $170M in capital raised, Cheyenne operates at the intersection of vision, capital, and execution. Where early ideas are refined into companies that are not only viable, but undeniable. She is known for her ability to step into the earliest stages of a business and bring clarity, structure, and direction, acting as both a strategic matchmaker and architect for founders navigating growth.Her approach goes beyond traditional advisory. Cheyenne works closely with founders to elevate their identity, strengthen their foundation, and position them for meaningful, scalable expansion.

Through a curated network of investors, operators, and industry leaders, she bridges the gap between early-stage vision and the right opportunities, ensuring each company is aligned with partners who genuinely understand and support its trajectory.At the core of her work is a belief that the strongest companies are built with intention. By aligning brand, business infrastructure, and capital strategy, she helps founders create businesses that not only grow, but endure... attracting the right attention, partnerships, and long-term impact.

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From integrations to insights, everything you need to manage and scale your finances in one place.
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Frequently asked questions

How do I know if my business is ready to sell?
A business is ready to sell when its financials, operations, and risk profile can be clearly understood by a buyer. Readiness is about clarity and preparation—not perfection—and many owners begin by simply understanding what buyers would evaluate today.
What is my home service business worth?
The value of a home service business is typically based on cash flow, risk factors, and buyer demand—not revenue alone. Valuation is best viewed as a range influenced by financial quality, customer
When should I start preparing to sell my business?
Preparation ideally begins 12–36 months before a sale, but it is valuable at any stage. Early preparation reduces diligence surprises and improves deal certainty when timing becomes right.
What do buyers look for in HVAC, pest control, landscaping businesses or other home service businesses?
Buyers prioritize consistent cash flow, transferable customers, stable labor, operational systems, and manageable risk. Strong preparation in these areas improves buyer confidence and transaction outcomes.
What mistakes cause deals to fall apart during diligence?
Most deals fail due to late-discovered issues such as unclear financials, customer concentration, undocumented agreements, or owner dependency. These risks are often identifiable before going to market.
Do I need an advisor to sell my business?
While some owners attempt to sell independently, advisor-led processes typically provide better structure, buyer qualification, confidentiality protection, and execution support—reducing risk and distraction for owners.
How long does it take to sell a lower middle-market business?
Most lower middle-market transactions take 6–12 months from preparation to close. Timelines vary based on readiness, complexity, and buyer alignment.
Will selling my business distract me from running it?
Yes—selling a business can require significant time and attention. Professional advisors help manage outreach, diligence, and communication so owners can remain focused on operations.
How is GrowPCG different from a business broker or investment bank?
GrowPCG is a transaction advisory firm focused on founder-led home service businesses. We operate selectively, remain hands-on, and manage processes deliberately rather than relying on high-volume listings.
What does a sell-side advisory process include?
A sell-side advisory process typically includes preparation, buyer targeting, market outreach, diligence coordination, negotiation support, and closing assistance.
How do you protect confidentiality during a sale?
Confidentiality is protected through buyer screening, staged disclosures, and non-disclosure agreements. Sensitive information is only shared with qualified, aligned parties.
Do you work nationwide?
Yes. GrowPCG works with founder-led home service businesses nationwide, with a focus on industry expertise rather than geography.
How do buyers work with GrowPCG?
Buyers engage by outlining acquisition criteria and strategic goals. We facilitate aligned introductions and support disciplined evaluation when appropriate.

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Helping businesses navigate growth and transition through thoughtful, disciplined advisory.
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